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888.com announces 3 year joint partnership with Rileys

By Easter of 2007, Rileys, which owns 168 clubs throughout the UK, are aiming to have live poker tournaments running in around 100 of their clubs nationwide. The partnership between the two companies sees 888.com (www.888.com) providing consultancy and support to the running of Rileys Poker.

The Rileys Poker brand will be further enhanced by the development of a new poker website; Rileys Poker (www.rileyspoker.com) which will be provided by 888.com using its expertise in online casino and poker.

In addition, the two companies will work together in developing numerous concepts under the Rileys Poker umbrella including; poker leagues, regional events and a national poker tournament with a televised final.

There is natural synergy between the two companies. Rileys brand is synonymous with snooker in the UK and 888.com is already prominent within the snooker world. 888.com is the exclusive sponsor for the 888.com World Snooker Championship as well as sponsor of top snooker players; Ronnie O'Sullivan, 888.com World Champion Graeme Dott, John Higgins and Ding Junhui.

Rileys existing and new members will be able to take advantage of the new offerings. As well as the live cash tournaments there will also be a variety of online activity including; weekly and monthly online poker tournaments and new online events offering qualifier events for poker tournaments held in Rileys clubs. Members will have the opportunity to win money- can't-buy prizes which include the chance to play snooker against an 888.com sponsored player as well as tickets and hospitality at the 888.com World Snooker Championship.

This new poker offering is a great opportunity for existing and new Rileys club members.

Gigi Levy, CEO at 888.com commented, "This is a hugely exciting, unique and innovative partnership for 888.com. The co-operation between 888 and Rileys creates a unique customer offering and experience, unparalleled in the offline and online poker world, where customers are able to be part of a community of poker players that meet and play live poker both online and offline."

Peter Haspel, MD of Rileys parent company Georgica added, "Our move to provide live and online poker tournaments to the members of Rileys clubs represents an exciting opportunity for Rileys and broadens the facilities that Rileys offers to its members. The tie up with 888.com for the provision of online poker and assistance with the roll out of live poker gives Rileys access to the wealth of experience that 888.com has in both online and offline poker."

Associate sponsor of:
- Royal London Watches Grand Prix
- Maplin Electronics UK Championship
- Saga Insurance Masters

About 888.com:
888.com is the world's No.1 online casino and poker room. It has in excess of 23 million members worldwide who enjoy an online gaming experience like no other.

Founded in 1997, 888.com offers two market leading products "Casino on Net" the worlds No.1 on line casino offering all the thrills of the big games in Vegas from your pc and "Pacific Poker" where you can enjoy the excitement of competing against your friends and fellow members in any of the poker rooms. Both games are available to play in real money and practise mode.

888's goal is to provide quality entertainment to people who enjoy gambling, by giving them the opportunity to do so in a safe, fun, fair, regulated and secure environment. Its clients are its greatest assets; therefore it makes an immense effort to establish customer satisfaction building relationships through service, honesty, advice and trust with each and every member.

888.com operates under a license granted by the Government of Gibraltar for the purposes of operating an on line casino and Poker Room. 888.com has adopted the code of conduct of the Interactive Gaming Council (IGC), of which it is a Member.

888.com is operated by Cassava Enterprises (Gibraltar) Ltd. A registered company incorporated and located in Gibraltar (company registration number 83961). The company has other offices around the world and employs over 750 full time employees.

Last year 888.com was the proud recipient of Best Online Casino and Best Online Operator of the Year at the egaming Awards. 888.com was also voted 'Best online casino 2005' at the Inside Edge magazine and has since received "Best online Casino 2006" at the UK Gambling Awards. The Inside Edge and UK Gambling Awards were voted for by over 700,000 readers.

A leader in Online Gaming since 1997, 888.com is constantly recognised for its commitment to an uncompromising gaming experience. 888.com was a founding member of eCOGRA. eCOGRA is an independent standards authority for the online gaming industry which is committed to protecting online casino and poker players around the world. The non-profit organization addresses the most important issues to players: fast payouts, fair gaming, responsive and efficient service and responsible operator conduct.

eCOGRA provides an international framework of best operational and player practice requirements enforced through inspections, reviews, and continuous monitoring by independent global audit companies. To date, 66 sites comply with these requirements and have been awarded the coveted "Play it Safe" Seal that identifies to players the safest online gaming sites on the Web. For more information on how eCOGRA is constantly improving standards in online gaming for players everywhere, go to www.ecogra.org.

Gambling continues to grow as Britain's favourite pastime. Since 2003, there has been a 566% rise in the amount of money staked online - as revealed in the most recent 888.com casino report. At present, 4 million UK visitors gamble online each month, with 29% of the British public having played at least one casino game.

888.com continues to cement its position as a leading authority in gaming entertainment. Since July 2004, 888.com has been the main sponsor of FA Premier League Middlesbrough Football Club, and recently, became the main sponsor of Sevilla FC. 888.com is now the title sponsor of the 888.com World Snooker Championships, held at The Crucible in Sheffield and is also the associate sponsor of snooker's Royal London Watches Grand Prix, Maplin Electronics UK Championship and Saga Insurance UK Masters. 888.com also has individual associations with four of the top snooker talents in the world; they are Ronnie O'Sullivan, Graeme Dott, John Higgins and Ding Junhui.



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